My experience in this industry tells me that even if your offer is exactly what people are looking for, it's actually quite rare that someone will buy from you or sign up for your opportunity the very first time you present to them.
My experience is that only about 5% of the people you present to will say, "Yes" the very first time they see your presentation, about 5% will say No, during the first meeting and the remaining 90% will sway either way depending on your personal effectiveness in following up.
So in order to build a large and profitable business, you need to become a master at following-up. Because about 90% of the time, during the follow-up is when your prospects make the decision to become either customers or associates.
A good follow- up can easily quadruple your conversion rates of prospects to customers and associates. What would it mean to you and your income, if you could begin enrolling 4 times as many people as customers or associates as you are today?
The fortune in this industry truly is in the follow up. Effective follow-ups come from making a plan from previous meetings and having answers to common questions and to those unique or specific questions that your prospect has. Failing to prepare for your follow-ups or failing to follow-up at all is a leading cause of failure.
Preparation is the key to a successful conversion of prospects. When you prepare for the follow-up with real answers that pin-point their personal situation, you demonstrate that you are there to solve their problems and are truly interested in them. Your credibility will soar, and the 90% will either buy from you or sign up as an associate.
Here are some basic steps of an effective follow-up.